January 2005
“Results... Everyday” is a monthly book review for business owners who share the philosophy of building a business to contribute to your Spiritual Objective and the Company’s Strategic Vision.”
This month we are recommending:
E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company, by Michael Gerber
 Here in book form is the basis of our business and life coaching; Mastery. In this book, Gerber provides the evolution of our coaching philosophies. He presents the Mastery content with exercises that help business owners recover their vision and passion. It is a back to the beginning and back to the basics for business success.
The E-Myth credo "Work On It - Not In It" - is spelled out here in the seven business disciplines required for every successful enterprise. Each discipline provides the key for unlocking success in that critical area of business development:
- Leadership
- Marketing
- Money
- Management
- Client Fulfillment
- Lead Conversion
- Lead Generation
Business Development Resources uses Mastery material with each of its Clients. Now you can have a sense of what we do. Here is the structure, BDR provides the substance. 
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