September 2005

"Results... Everyday" is a monthly book review for business owners who share the philosophy of building a business to contribute to your Life Purpose and the Company's Strategic Objective.

We continue our look at the latest in marketing with this month's recommendation. Ever drive through France and see a purple cow? It's tough enough getting a glimpse at Lance when he's going 37 mph through the towns, but a purple cow? Well it seems the author believes that along with product, pricing, promotion and the rest, the new P is for the purple cow.

The Tao of Motivation
by Max Landsberg

The Tao Of Coaching: Boost Your Effectiveness At Work By Inspiring And Developing Those Around You
by Max Landsberg

The Tools Of Leadership: Vision, Inspiration, Momentum (Paperback)
by Max Landsberg